Our Approach

When it comes to healthy media and information systems, there is no one-size-fits-all approach. Our portfolio of work is highly diverse, creative, and responsive to facts on the ground. We work with local partners all over the country to build their capacity and sustainability.

This is done through the avenues of:Dialogue+, Multi-Media+ Ingenuity+ Technology+

OutMost Media Org

Explore Our Strategy

High quality, local information is a root solution to advancing social, economic, and political progress. OutMost Media Development works at the intersection of media, information, and development. To ensure that all people are fully empowered with the news and information they need, we concentrate on four core strategic approaches: Access, Content, Inclusion and Engagement.

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Access

We focus on the fundamental ability of people to safely access the information they need from a diverse variety of sources. While internet access is expanding, we see worrying trends away from competition and diversity online and see too many people left in information-dark spaces, with little or no information access, on or offline. Our support for local advocates who promote diverse and competitive media channels and an open, affordable Internet ensures that robust access increases. .

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Content

When content spurs conversations and leads to action, it is a powerful vehicle for change. We build the skills of content creators while helping them evolve sustainable business models so they can keep high-quality information flowing. In many of the places we work, locally-produced and locally-relevant content is scarce. There are damaging gaps in vital issues, such as health and the environment. We fill critical gaps in quality content by building the capacity and market viability of local content creators.

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Inclusion

When people don’t feel heard, trust drops and tensions rise. We know that when media reflects the larger community, trust and civic engagement increases and we all benefit. At OutMost Media, in every community where we work, we focus on excluded groups such as women and ethnic and religious minorities. With our partners, we build broad-based skills, support the policy space, and open up new opportunities to help ensure that all voices are included. .

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Engagement

We believe increased engagement leads to increased demand for better quality news and information, creating a more virtuous cycle between access, content and engagement. We strive to improve media, information and data literacy, so that people are better able to discern the validity and integrity of the news and information they consume. We understand that true engagement requires not just encouraging participation, but also building the capacity to listen among media producers.

Developing safe and neutral spaces for intercultural dialogue

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In the humanitarian context When lives are often at stake and information is vital - the most effective media speaks directly to the audience, utilizing local languages, respectful of community mores, and targeting local issues. OutMost Media Development works alongside communities, providing skills and resources to create media produced by the community, for the community

Working in close collaboration with local groups as well as humanitarian agency experts and other stakeholders, OutMost Media Development produces films, radio, community newspapers and other media that resonate with audiences, address their most pressing concerns and effect powerful change.